Magazine (built for Print and Digital)

CheeseheadTV is a fan run media outlet dedicated to providing year round coverage to the most devoted fanbase in the NFL.

I’ve had the opportunity to partner with CHTV since the 2016 season to build their annual Pro Football Draft Guide. With over 200+ pages of player profiles and featured articles, it’s a complete resource for draft research and knowledge.

Conference Branding and Print Collateral

Print Collateral

Live X uses state of the art video and streaming technology to create captivating experiences for industry leading clients all over the world. In order to promote their full range of services, a capabilities book of high profile case studies was created. It was important to feature big, bold visuals throughout the brochure to replicate the energy of the events Live X brings to life.

Various logo design

Print and Ebook Cover Art

I typically work directly with independent/self-publish authors. Part of my process involves reading the manuscript, when possible, and having an in-depth conversation with the author to identify key themes and other important plot points to drive the conceptual direction of the cover art.

Conference Branding and Print Collateral

The branding for this conference uses the Ice Age Trail’s famous yellow blaze adorned trail map as a super graphic paired with a subtle topographical map texture that drives the entire identity system. Pieces developed include the conference guide booklet, daily itinerary posters, table tents and member name cards.

This conference solidified my involvement with the Ice Age Trail Alliance for years to come and paved the way to becoming a member of the organization.

T-Shirt Design

This design was for an annual members only t-shirt distributed by the Ice Age Trail Alliance to proudly wear while exploring the wild. The theme was “Soul Shakedown”, which was hand-lettered inside the shape of the IATA’s popular mammoth graphic and served as the primary visual. The tagline “Doing Our Outside Dance” was also hand-lettered across the back.

Logo Design / Social Media

This campaign was created in the summer of 2017 as a grass roots effort to help get Jerry Kramer rightfully elected to the Pro Football Hall of Fame. The lockup was based on a youthful image of Mr. Kramer and imagines what his eventual HOF bust could look like.

These logos/graphics ran throughout the summer and fall across various social media platforms and were posted by numerous Packers media outlets and fans alike. After the conclusion of this campaign, I’m proud to say Jerry Kramer was inducted in to the Hall of Fame the following February!

Additionally, my digital depiction ended up being fairly similar to the real-life counterpart, minus the infamous smirk of course. The unveiling of Jerry Kramer’s bust can be seen in the last image on this page (courtesy of Packers.com).

Rebranding: Logo / Brochure / Table Tents

The Chicago Youth Programs (CYP) strives to improve the opportunities of at-risk youth through a comprehensive approach aimed at developing their overall capabilities.

I had the opportunity to work with the CYP through my involvement with Saatchi & Saatchi X's charitable foundation, The C.A.R.E. Initiative. During a summer long mentorship program, the students were given insight to the different aspects of agency life as we repositioned the CYP. The theme of "more" continually resurfaced during our conversations. This ultimately lead to the new brand essence "CYP gives more" as told through the student's personal meaning of what CYP provides them.

Custom Train Wrap (Metra Union Pacific Northwest)

Operation North Pole (ONP) is a non-profit dedicated to providing a magical holiday experience for Chicago area families who are battling the emotional and financial stress of dealing with a life threatening terminal illness of one or more of their children.

The selected train theme was "Frozen" inspired and wraps were created for the engine exterior, as well as, one passenger car exterior and interior.

Visit http://operationnorthpole.org/ for more information on ONP.

Poster

"Piti, piti, wazo fe nich il" is a Haitian Creole proverb, which means "little by little, the bird builds it's nest". It's a very fitting metaphor in the wake of the devastating Haitian earthquake of 2010. A lack of post-operative care for survivors during relief effort, coupled with a Haitian stigma which disgraces amputees, could have easily created an even more bleak situation if not for the incredible resolution and will to carry-on of the Haitian people.

This poster was an entry for the Haiti Poster Project, a charitable endeavor to raise money for Doctors without Borders to better aide the Haitian people in the post disaster period.

Book Design: Cover Art/Interior Page Layout

Jim Hardy is a world renowned golf instructor and best-selling author. In “The Release: Golf’s Moment of Truth”, Jim helps identify which type of release is best for your swing and how to master it to improve your game.

This 200+ page book is chocked full of pictures and diagrams that help illustrate Jim’s expert knowledge. I worked with the team at Plane Truth Golf to art direct and design this book cover-to-cover including hardcover and dust jacket designs, as well as, all interior page layouts.

Interior illustrations by Kristen C. Williams

Annual Report

The objective for the ILHMEC's first ever annual report was to reinforce the Museum's offerings beyond the physical limits of the museum walls and position them as an innovative educator with real relevance for today's issues. The narrative focuses on how "Educating, Engaging, Empowering" teaches universal lessons that combat hatred, prejudice and indifference.

This annual report was created while volunteering with Taproot Foundation where I provided creative direction and design for nonprofit organizations in the Chicago area.

Copywriting by Janice Fleisher Litvin
Photography by Shin Lim

Brochure Design

After School Matters provides teens the opportunity to explore their passions and develop their talents through world-class after school and summer programs across Chicago.

This piece was developed not only to aid in fundraising, but to help potential donors understand their contributions were making a real impact in their community. Of the 15,000+ young adults enrolled in After School Matters programs, two standout student apprentices were selected to share their story of how ASM made a difference in their life. They were interviewed and featured prominently throughout the brochure giving potential donors a deeper emotional connection to the organization.

This brochure was created while volunteering with Taproot Foundation where I provided creative direction and design for nonprofit organizations in the Chicago area.

Copywriting by Laura Bensman
Photography by Steve Becker